The Store allows you to customize your SEO settings for your products, on a per product page basis.
Note
This feature is only available on the Standard Store and higher.
With the Store SEO fields, you can create separate titles and descriptions for your products that will form the metadata that will be seen by search engines.
To customize your SEO settings:
In the left panel, click Sell Online, and then click Manage Store.
Click Catalog, and then click Products.
For the product you want to customize SEO for, click Edit Product.
Click SEO.
Type the Page Title and Meta Description for your product page. You will also be shown a preview of what your pages will look like in a search engine.
Note
Search engines generally truncate snippets longer than 160 characters, so it is best to keep meta descriptions between 150 and 160 characters.
For information about titles and keywords, see Site SEO Settings.
SEO Friendly Page URLs
The URLs of eCommerce products, categories and other store items are SEO friendly and can be better indexed by Google. These products and categories URLs are included in the sitemap.XML that is automatically generated for every site upon publish/republish.
The new URL format looks like this: https://www.mysite.com/store/My-Product-p123.